WarnerMedia validates its Netflix rival will be called HBO Max

There’s HBO Go, HBO Now, and soon, there will be HBO Max. For WarnerMedia and parent company AT&T, the latter is crucial, as it will become the membership video service that they place versus Netflix, Hulu, the upcoming Disney+, and a series of other paid video offerings.

“Anchored with and inspired by the tradition of HBO’s excellence and acclaimed storytelling, the brand-new service will be ‘Maximized’ with a substantial collection of exclusive initial programming (Max Originals) and the best-of-the-best from WarnerMedia’s massive portfolio of cherished brands and libraries,” the business wrote in a press release today. (The emphasis there is from WarnerMedia, obviously.)

More relevant to you is that WarnerMedia likewise confirmed that HBO Max will have exclusive streaming rights to every episode of Friends when it releases in spring 2020; that’ll want the extremely popular sitcom departs Netflix. Pals is set to leave in 2019, so there might be a gap where the show disappears from streaming completely till HBO Max’s launching.

The exact same exclusivity offer will hold true for The Fresh Prince of Bel-Air and Pretty Little Liars, which will stream all episodes on Max. HBO Max likewise gets dibs on a couple of shows from The CW, including Batwoman and Katy Keene, a Riverdale spinoff. Greg Berlanti and Reese Witherspoon have signed on to produce initial movies for HBO Max as well.

The service will feature content from “Warner Bros., New Line, DC Home Entertainment, CNN, TNT, TBS, truTV, The CW, Turner Classic Movies, Animation Network, Grownup Swim, Crunchyroll, Rooster Teeth, Looney Tunes, and more.”

HBO Max will continue the trend of material owners pulling their programs from third-party streaming platforms for the advantage of their own services. Disney and NBCUniversal have taken comparable actions; late last month, NBC announced that The Workplace will be eliminated from Netflix and exclusively streamed on its in-the-works membership app.

It definitely feels like the golden period of streaming is coming to a close, and in its location we’re about to go into an extremely fragmented– and expensive– world of entertainment.

This content was originally published here.